Clothing brand pricing
Price the business, not just the shirt
A clothing product can sell and still lose money if the price only covers production. A useful price leaves room for the costs that appear after the product is made.
Start with cost
Know what one sale actually costs
Start with the production cost and any selling or fulfillment costs the founder is responsible for. Do not choose the price first and hope the math works later.
Then add room
Gross profit has jobs to do
The money left after product cost may need to support refunds, discounts, marketing, future samples and business growth. A price with no room for those costs creates a fragile business.
Market check
Compare value, not just competitor numbers
Look at brands serving the same kind of customer. Compare product quality, design, story and customer experience before deciding whether your price feels believable.
Keep the rule simple
Use one pricing rule across the first collection
Consistency helps a young founder understand why each product is priced the way it is. If one item cannot support a sensible price, change the cost or product rather than hiding the problem.
Printable working sheet
Clothing pricing worksheet
Use the math before choosing a price.
Product name
Product or production cost
Selling or fulfillment costs we are responsible for
Planned selling price
Gross profit left after those costs
What may this profit need to cover later?
Does the price make sense beside comparable brands?
Useful sources
Keep building
Related clothing brand guides
Ready to build it